São Paulo has a striking new design destination. Recently opened at Shopping Cidade Jardim, LAPIMA Galeria transforms the traditional eyewear boutique into an immersive expression of art, architecture and Brazilian creativity.
Created in collaboration with Estudio Tupi, the space reflects the lifestyle and aesthetic vision of LAPIMA founders Gisela and Gustavo Assis. Conceived as a sleek white cube, the gallery features dramatic floor-to-ceiling pillars and carefully composed visual elements. Against this minimalist backdrop, the brand’s sculptural eyewear is presented with the attention usually reserved for fine art.
That language is unmistakably LAPIMA: bold yet refined, contemporary yet deeply connected to Brazil. Every detail draws from the founders’ personal inspirations, from the aerodynamic lines of surfboard design to the saturated colors and natural textures of the country’s diverse biomes. The result is a space that feels both intimate and monumental, a physical extension of the brand’s creative universe.
More than a place to discover LAPIMA’s iconic frames, the gallery has been designed as an evolving cultural environment. Upcoming video works and art installations will reveal the ideas, references and stories behind individual collections, inviting visitors to experience the brand through more than its products alone.
This fluid relationship between fashion, art and architecture gives LAPIMA Galeria its distinctive energy. The frames are not simply displayed; they become part of a broader visual narrative in which movement, material and form continually interact.
With its considered design and gallery-like atmosphere, LAPIMA’s new home offers a fresh perspective on luxury retail, one rooted in storytelling, experimentation and a strong sense of place. For design enthusiasts and eyewear collectors alike, it is a compelling new reason to visit Shopping Cidade Jardim.
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