Jonathan M.

• Culture
• Collaboration

3 Min Read

Jonathan M.

onSeptember 19, 2026

DITA’s New Creative Chapter Shows the Value of Moving With the New Market

• Interview
• Visionary Boutique

5 Min Read

Jonathan M.

onSeptember 3, 2026

The Lyon Optician Who Refuses to Sell Lookalike Frames

• Visionary Boutique

2 Min Read

Jonathan M.

onAugust 15, 2026

Óptica Quevedo and the New Language of Independent Eyewear in Mexico

• Visionary Boutique

2 Min Read

Jonathan M.

onAugust 1, 2026

Inside Escópica, the Mexico City Store Turning Eyewear Into Culture

• Collaboration

3 Min Read

Jonathan M.

onJuly 9, 2026

The Optical Industry’s Biggest Illusion Is Finally Breaking — Akoni Shows What Comes Next

• Industry Guides

5 Min Read

Jonathan M.

onJune 28, 2026

The Ultimate Guide to Japanese Eyewear Brands

• New Entry
• Interview

4 Min Read

Jonathan M.

onJune 12, 2026

Joël Laville: When One of Eyewear’s Most Connected Insiders Decides to Build His Own Brand

• Interview
• Visionary Boutique

5 Min Read

Jonathan M.

onJune 1, 2026

Crafting Desire: How Optik Augustin Redefined the Optical Experience

• Culture

4 Min Read

Jonathan M.

onMay 26, 2026

Lunetterie Générale: The Brand the Eyewear Industry Wasn’t Ready For

• Culture

5 Min Read

Jonathan M.

onMay 12, 2026

Which Eyewear Brands Match the DNA of Legendary Watchmakers?

• Culture
• New Entry

3 Min Read

Jonathan M.

onMay 3, 2026

Mike Amiri’s Eyewear Ambition: Can a Fashion Powerhouse Redefine an Independent Market?

• Innovation
• Markets

4 Min Read

Jonathan M.

onApril 27, 2026

You Are Training Your Own Replacement: How Big Tech And Luxury Giants Are Erasing Independent Opticians