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If You Don’t Build a Brand, You Become a Price Tag

onFebruary 4, 2026

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Why Too Many Opticians See With Their Hands Instead of Their Eyes

onFebruary 2, 2026

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How Eyewear Trade Fairs Quietly Destroyed the Independent Optical Industry

onJanuary 31, 2026

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What Is an Independent Brand and How Do You Truly Sell It?

onJanuary 30, 2026

Not Just a Logo on a Frame: How JOHN DALIA Is Elevating Private Labels

onJanuary 24, 2026

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Eyevan

Brand Chronicles

4 Min Read

onFebruary 6, 2026

EYEVAN: How a Japanese Eyewear Pioneer Turned Glasses Into a Global Fashion Object

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