In March 2024, Jeff Press, industry luminary behind Robert Marc NYC and Morgenthal Frederics, unveiled his eponymous brand: PRESS Eyewear. With nearly three decades of expertise, Press launched with a mission—to fuse haute craftsmanship, sustainability, and distinct aesthetic storytelling in luxury eyewear.
Press Eyewear is built on a narrative of legacy and reinvention. Jeff Press, a CFDA member since 2015, has collaborated with fashion heavyweights such as Rag & Bone, Oscar de la Renta, and Monse—his deep roots in optical design now evolve into a brand that celebrates materials as art.
From its first offerings, PRESS positioned itself as a champion of premium artisanal materials. Frames are handcrafted in Japan using Mazzucchelli bio‑acetate, titanium, and in couture styles, Indian water buffalo horn and exotic woods, all elevated with custom wire‑cores, tension‑hinges, and precious metal plating.
In just over a year, PRESS Eyewear has cemented itself as a brand to watch. With collections rooted in music, culture, and fine materials, and framed by over 25 years of industry expertise, the brand offers luxurious yet accessible expression—perfectly tuned to the needs of discerning eyewear enthusiasts and fashion insiders alike.
[…] Press Eyewear – Born in New York in 2024, available at Silmo by appointment only, the brand merges vintage undertones with futuristic silhouettes, drawing inspiration from pop culture. […]
[…] NYC in 1996, leading design at Morgenthal Frederics in 2006, to launching his own namesake brand PRESS Eyewear in spring 2024 — Jeff Press has become one of the most respected voices in the world of […]