In a world where luxury retail often leans into spectacle—polished storefronts, theatrical interiors, curated austerity—Eyeconic Optiek offers a refreshing deviation. Located on Oudkerkhof 32 in the heart of Utrecht, this independent optical boutique is not about showmanship. It’s about people.
Founded by Daan Voorthuis and Frank Tiesma, Eyeconic is driven by a simple yet powerful conviction: that true excellence in eyewear retail begins with community. It’s not about grand design statements or imposing displays. It’s about listening, guiding, and delivering a premium experience with human care.
Their curation is sharp and quietly exceptional. From the architectural minimalism of Ahlem, the refined precision of John Dalia, to the elevated craftsmanship of Lunetterie Générale, the boutique brings together some of the most discerning independent eyewear houses in the world. And yet, what sets Eyeconic apart is not only their taste—but their openness. They’re just as eager to welcome emerging visionaries like The Other Glasses, signaling a desire to support the future of eyewear, not just celebrate the past.
Stepping inside, clients are not confronted by spectacle—they’re welcomed into conversation. There is no rush, no performance. Just deep product knowledge, personal consultation, and an atmosphere that prizes long-term trust over instant conversion.
In an industry often driven by exclusivity and ego, Eyeconic Optiek feels more like a studio than a store. A place where luxury is not loud, but intentional. Where every frame selected is less about fashion and more about fit, feel, and identity.
There’s no pressure here. Just slow choosing, honest guidance, and space to let a frame speak for itself. Because at Eyeconic, luxury is not about showing off. It’s about showing up—for each client, with care, taste, and an eye for what truly fits.
[…] limited editions crafted in titanium and acetate. Already in top retailers like Optica Dublin, Eyeconic and Cight […]