If you’re walking into Silmo 2025, one of the first questions on your mind as a retailer is probably this: How do I build a brand portfolio that secures my investment, attracts loyal customers, and keeps my store relevant for seasons to come?
In today’s market—where fast fashion dominates and trends change overnight, choosing the right eyewear labels is less about chasing logos and more about making smart, future-proof investments. You want brands that won’t devalue in six months, won’t flood discount platforms, and won’t disappear into mass production.
That’s why, together some of the industry’s most respected boutiques, we mapped out the 10 categories of eyewear every serious store should consider this season. From oversize statements to quiet luxury, from cult classics to future icons—here’s how to curate a profitable, stable, and irresistible portfolio at Silmo 2025.
1. Oversize Frames – Statement Luxury
No eyewear wall is complete without oversized feminine silhouettes— bold, fashion-driven frames that turn heads at the beach, on holiday, or at evening events. Beyond logos, this category demands exceptional craftsmanship and unique design.
Lapima – Sculptural, oversize Brazilian frames inspired by modernist architecture and tropical landscapes, perfect for fashion-forward women who want to be seen.
- Price Range: from €500 – €650
- Find Them: Silmo 2025, Hall 7, Stand H010
- Contact: info@lapima.com
2. Quiet Luxury – Timeless Everyday Elegance
With conglomerates like Kering acquiring independent labels such as Lindberg, “quiet luxury” has become the hottest currency in eyewear. Minimalist, timeless, and unisex, these frames bridge heritage and technology—perfect for work, leisure, or a night out.
The Other Glasses – A 2025 debut brand making waves with its Origins collection, limited editions crafted in titanium and acetate. Already in top retailers like Optica Dublin, Eyeconic and Cight Eyewear.
- Price Range: from €380 – €450
- Find Them: Not inside Silmo — Private meetings in Paris (by appointment only)
- Contact: hi@theotherglasses.com / +40 755 905 009
3. Sport – Performance Meets Fashion
What once belonged solely to Oakley’s domain is now a fashion staple. Sport eyewear is crossing into streetwear, embraced by urban youth and weekend runners alike.
District Vision – The New York-based label merging Japanese engineering with a wellness-driven ethos. District Vision elevates sport eyewear into a cultural accessory for both performance and lifestyle.
- Price Range: €380 – €650
- Find Them: Silmo 2025, Hall 7, Stand H049
- Contact: info@districtvision.com
4. Affordable Luxury – Entry-Level Prestige
With consumers increasingly rejecting disposable fast-fashion optics, affordable luxury is an essential entry-point for boutiques—delivering quality, exclusivity, and accessibility.
Lunettes Alf – A French maison producing pared-back acetate frames, offering artisanal luxury without the mass-market dilution.
- Price Range: €300 – €330
- Find Them: Silmo 2025, Hall 7, Stand D050
- Contact: germain@lunettes-alf.com / 0033664945481
5. Ultra-High End – Cult Prestige
To instantly position a store as a luxury destination, ultra-high-end brands remain indispensable. They anchor the boutique’s identity and attract clients seeking the rarest spectacles.
Sato – Exclusive, Japan-made ultra-luxury eyewear, only viewable at a private Paris appointment. A perfect centerpiece for the boutique vitrine.
- Price Range: €800 – €1400
- Find Them: Not inside Silmo — Private Paris event (by appointment only)
- Contact: contact@sato-eyewear.com
Jacques Marie Mage – The ultimate cult label. Known for bold, collectible frames, fully booked at their Paris private showcase.
- Price Range: €850 – €2400
- Find Them: Not inside Silmo — Paris private event (fully booked)
6. Eclectic – Between Classic and Contemporary
For clients undecided between retro classics and modern statements, eclectic brands provide a refined middle ground – experimental yet wearable.
Press Eyewear – Born in New York in 2024, available at Silmo by appointment only, the brand merges vintage undertones with futuristic silhouettes, drawing inspiration from pop culture.
- Price Range: €550 – €700
- Find Them: Silmo 2025, Hall 7, Stand H059 (limited slots)
- Contact: sales@presseyewear.com / +1 (929) 492-4604
Jacques Durand – Known for its refined Italian craftsmanship and minimalist acetate designs, the brand offers timeless frames.
- Price Range: €340 – €480
- Find Them: Silmo 2025, Hall 7, Stand H100
- Contact: info@jdoeyewear.com / +39 0444 694115
7. Iconic – Instant Recognition
When credibility is key, iconic names provide the trust and reputation needed to strengthen a store’s positioning.
Ahlem – Parisian elegance and bold minimalism, priced around €550, available by appointment only.
- Price Range: €550 – €670
- Find Them: Silmo 2025, Hall 7, Stand E083
- Contact: cs.euro@ahlemeyewear.com
Lunetterie Générale – Architectural eyewear from Canada, blending luxury and modernity.
- Price Range: €650 – €800
- Find Them: Silmo 2025, Hall 7, Stand G076
- Contact: sales@lunetteriegenerale.com
8. Urban – Youth Culture & Celebrity-Driven
From rappers to athletes, the urban segment thrives on hype, exclusivity, and statement design—products that shine in nightlife as much as in daylight.
John Dalia – Sleek, French-made frames, celebrated for clean lines and luxurious finishes embraced by fashion-forward celebrities.
- Price Range: €420 – €800
- Find Them: Silmo 2025, Hall 7, Stand G098
- Contact: sales@johndalia.com
T-Henri – The maximalist’s dream: eyewear priced €800 – €2500, often featuring precious metals and diamonds.
- Find Them: Silmo 2025, Hall 7, Stand G040
- Contact: Calendly
9. Excentric – Sculptural Statements
For the avant-garde consumer, eyewear is a permanent extension of identity—worn day and night, indoors and out, as a declaration of independence.
Rigards – Cult-favorite experimental brand using copper, horn, and titanium. Frames start at €650 and embody wearable art for the avant-garde.
- Find Them: Silmo 2025, Hall 7, Stand C104
- Contact: info@rigards.com
10. Care – Preserving Investment
With eyewear moving deeper into the luxury sector, lens and frame care is emerging as a new retail category that secures long-term value for both clients and boutiques.
Alpagota – Offering specialized care products, ensuring frames and coatings remain pristine season after season.Alpagota elevates eyewear maintenance into an essential luxury ritual.
- Prince Range – €45 – €120
- Find Them: Silmo 2025, Hall 7, Stand E111
- Contact: hello@alpagota.com
Building your Silmo 2025 buy is not about chasing hype—it’s about balance. A strong portfolio combines oversize statements, everyday luxury, sport, urban hype, and ultra-high-end cult classics. It secures investment value while offering clients novelty and heritage, accessibility and rarity.
In the end, the boutiques that will thrive in 2025 are those that don’t just sell eyewear, but curate a cultural experience – one that elevates frames beyond fashion, into collectible, timeless assets.
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