In the heart of Guro-gu’s Digital‑ro, nestled within G‑Valley Mall (Unit 110), Cight Eyewear—founded by optometrist Teddy Kim—is redefining what an eyewear store can be. This is not mere retail; it’s an articulated experience, an atelier where design, function, and personalization converge.
A Design That Speaks in Wood, Light, and Contrast
Cight’s interior, crafted by design studio By Seog Be Seog (directed by Seok Jun‑woong) with branding by Maum Studio (photos by Donggyu Kim), is a masterclass in spatial storytelling. The use of light wood as the primary material sets a tone of understated warmth and elegance, accentuated by large windows that flood the space with natural illumination.
Against this serene backdrop, a deep blue carpet grounds the otherwise neutral palette—its bold hue creating a visual anchor, a contemporary twist that makes the customer experience both calming and distinctive.
Spaces That Honor the Experience of Vision and Craft
As chronicled in Design＋, the store’s layout is shaped around the notion of “a process that lingers in memory”—a meticulous breakdown of the customer journey into discrete, thoughtful zones. From frame selection via carefully arranged displays that afford solitude, to dedicated areas for consultation, eye-testing, picking up finalized glasses, and even repair—each stage unfolds like a well-composed narrative.
This spatial segmentation ensures every stage—from quiet introspection to technical service—is performed with intention and care, aligning with Cight’s philosophy of sincerity and attention.
Craft, Care, and Independent Spirit
Cight Eyewear isn’t simply about selling frames; it operates as a full-fledged atelier. Clients can expect not only personalized fittings but also expert repairs and adjustments. The store stocks a curated selection of top independent eyewear brands—including Akoni, The Other Glasses, Matsuda, Dita, and Eyevan—a portfolio that speaks to its openness to innovation and design-forward thinking. This hybrid model—part optometrist, part craftsman’s workshop, part boutique—is rare and compelling.
| Feature | Insight |
|---|---|
| Architectural Expression | Minimalist wooden interior, abundant light, bold blue accent |
| Client Journey as Story | Zoned space honoring each phase of eyewear selection and creation |
| Atelier Ethos | Beyond retail—customization, repair, independent design discovery |
| Design Branding Harmony | Seamless synergy between spatial design and brand identity |
Cight Eyewear is an elevated reinvention of the neighborhood optician—one where environment, craft, and experience merge into a cohesive, memorable visit. It stands as a testament to thoughtful, design-led retail that values the intangible as much as the product—it’s where the process truly becomes the product.
[…] The Other Glasses – A 2025 debut brand making waves with its Origins collection, limited editions crafted in titanium and acetate. Already in top retailers like Optica Dublin, Eyeconic and Cight Eyewear. […]