{"id":1583,"date":"2025-08-05T01:37:11","date_gmt":"2025-08-05T01:37:11","guid":{"rendered":"https:\/\/curatedoptics.com\/?p=1583"},"modified":"2026-03-02T17:12:18","modified_gmt":"2026-03-02T17:12:18","slug":"oonconventional-abre-em-milao-uma-nova-perspetiva-sobre-a-cultura-dos-oculos","status":"publish","type":"post","link":"https:\/\/curatedoptics.com\/pt\/oonconventional-opens-in-milan-a-new-lens-on-eyewear-culture\/","title":{"rendered":"OONconventional abre em Mil\u00e3o: Uma nova lente sobre a cultura dos \u00f3culos\u00a0"},"content":{"rendered":"<p>Num mercado de luxo saturado de repeti\u00e7\u00e3o, a OONconventional chega a Mil\u00e3o como um gesto ousado de diferen\u00e7a. Situada na Corso Matteotti 1\/a, a boutique concetual n\u00e3o se limita a vender \u00f3culos - reformula-os totalmente, oferecendo uma experi\u00eancia espacial e sensorial onde o design, a curadoria e a filosofia se cruzam.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-1024x1022.jpg\" alt=\"\" class=\"wp-image-1585\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-1024x1022.jpg 1024w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-300x300.jpg 300w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-150x150.jpg 150w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-768x767.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-400x399.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-800x799.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-832x830.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ancorada no lema \u201co normal nunca foi o objetivo\u201d, a OONconventional ultrapassa o retalho \u00f3tico tradicional para se tornar uma plataforma para a vis\u00e3o criativa. O interior da loja \u00e9 uma viagem esculpida - minimalista mas envolvente, elegante mas exigente. Com todos os detalhes arquitect\u00f3nicos calibrados para elevar a experi\u00eancia ASTROVENTURE, o espa\u00e7o serve como um di\u00e1logo vivo entre a marca e o espetador, a luz e a forma, a clareza e a perce\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-819x1024.jpg\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Mas a OONconventional \u00e9 mais do que um palco para produtos. \u00c9 uma declara\u00e7\u00e3o sobre a forma como vemos: atrav\u00e9s dos objectos, do design, de n\u00f3s pr\u00f3prios. Aqui, os \u00f3culos n\u00e3o s\u00e3o um acess\u00f3rio, mas uma ferramenta de identidade. O pr\u00f3prio nome da boutique assinala a rebeli\u00e3o contra o esperado - convidando aqueles que v\u00eaem o estilo como uma linguagem de distin\u00e7\u00e3o, n\u00e3o de conformidade.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-819x1024.jpg\" alt=\"\" class=\"wp-image-1588\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"Num mercado de luxo saturado de repeti\u00e7\u00e3o, OONconventional chega a Mil\u00e3o como um gesto ousado de diferen\u00e7a. Posicionado...","protected":false},"author":1,"featured_media":1592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"disabled","csco_page_header_type":"split","csco_page_load_nextpost":"disabled","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[25,42,43,23],"class_list":{"0":"post-1583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-visionary-boutique","8":"tag-experience","9":"tag-italy","10":"tag-milan","11":"tag-store","12":"cs-entry"},"jetpack_featured_media_url":"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oon.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":2,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"predecessor-version":[{"id":1590,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1583\/revisions\/1590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/media\/1592"}],"wp:attachment":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}