{"id":1535,"date":"2025-08-05T00:30:19","date_gmt":"2025-08-05T00:30:19","guid":{"rendered":"https:\/\/curatedoptics.com\/?p=1535"},"modified":"2026-03-02T17:12:35","modified_gmt":"2026-03-02T17:12:35","slug":"viewraum-abre-nova-flagship-em-seul-uma-reimaginacao-espacial-da-cultura-optica","status":"publish","type":"post","link":"https:\/\/curatedoptics.com\/pt\/viewraum-opens-new-flagship-in-seoul-a-spatial-reimagining-of-optical-culture\/","title":{"rendered":"VIEWRAUM abre nova flagship em Seul: Uma reimagina\u00e7\u00e3o espacial da cultura \u00f3tica"},"content":{"rendered":"<p>Numa cidade definida por transi\u00e7\u00f5es r\u00e1pidas e densidade visual, a VIEWRAUM surge como um contraponto calmo e intencional. Com a abertura da sua nova flagship em Seul, a loja concetual de \u00f3culos reafirma o seu esp\u00edrito fundador: transcender o retalho transacional e elevar os \u00f3culos a um ritual imersivo e orientado para o design.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-819x1024.jpg\" alt=\"\" class=\"wp-image-1541\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Enraizado na declara\u00e7\u00e3o orientadora da marca - \u201cAbove Your Sight\u201d - o novo espa\u00e7o n\u00e3o \u00e9 meramente uma loja, mas uma interpreta\u00e7\u00e3o sensorial e espacial do que a vis\u00e3o pode significar. Cada pormenor estrutural foi concebido atrav\u00e9s da semi\u00f3tica dos pr\u00f3prios \u00f3culos. Desde \u201cHome\u201d, o ponto de entrada, at\u00e9 \u201cTray\u201d, o local de repouso do produto, cada elemento faz refer\u00eancia \u00e0 fun\u00e7\u00e3o, \u00e0 forma e \u00e0s met\u00e1foras do objeto \u00f3tico.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-819x1024.jpg\" alt=\"\" class=\"wp-image-1537\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>A pe\u00e7a central da loja - uma c\u00e2mara de vidro opaco aninhada nas profundezas da planta - encapsula a filosofia de design da VIEWRAUM. Por detr\u00e1s deste v\u00e9u fosco, as arma\u00e7\u00f5es s\u00e3o montadas, as lentes s\u00e3o colocadas e a vis\u00e3o turva renasce em clareza. \u00c9, literalmente, a personifica\u00e7\u00e3o arquitet\u00f3nica da fun\u00e7\u00e3o essencial dos \u00f3culos: tornar vis\u00edvel o que n\u00e3o se v\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-819x1024.jpg\" alt=\"\" class=\"wp-image-1542\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Mas para al\u00e9m da estrutura, a inova\u00e7\u00e3o do VIEWRAUM reside na sua disposi\u00e7\u00e3o. Concebido para se demorar em vez de se apressar, o espa\u00e7o assemelha-se mais a uma galeria do que a uma loja. Convida os visitantes a deambular, a fazer uma pausa, a envolver-se. Nesta atmosfera de sofistica\u00e7\u00e3o tranquila, os \u00f3culos tornam-se mais do que um produto - tornam-se um s\u00edmbolo de identidade, inten\u00e7\u00e3o e transforma\u00e7\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-819x1024.jpg\" alt=\"\" class=\"wp-image-1544\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Numa ind\u00fastria em que os espa\u00e7os de venda a retalho se tornam muitas vezes in\u00fateis, o VIEWRAUM oferece algo raro: uma narrativa espacial que fala diretamente \u00e0 alma dos \u00f3culos. N\u00e3o se trata apenas de um novo local - \u00e9 uma nova lente sobre o que a experi\u00eancia \u00f3tica se pode tornar.<\/p>","protected":false},"excerpt":{"rendered":"Numa cidade definida por transi\u00e7\u00f5es r\u00e1pidas e densidade visual, VIEWRAUM surge como um contraponto calmo e intencional. Com...","protected":false},"author":1,"featured_media":1538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"disabled","csco_page_header_type":"standard","csco_page_load_nextpost":"disabled","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[25,37,38,23],"class_list":{"0":"post-1535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-visionary-boutique","8":"tag-experience","9":"tag-korea","10":"tag-seoul","11":"tag-store","12":"cs-entry"},"jetpack_featured_media_url":"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-Viewraum.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":3,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/posts\/1535\/revisions\/1545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curatedoptics.com\/pt\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}