{"id":5927,"date":"2026-06-19T13:44:12","date_gmt":"2026-06-19T13:44:12","guid":{"rendered":"https:\/\/curatedoptics.com\/?p=5927"},"modified":"2026-06-19T13:44:14","modified_gmt":"2026-06-19T13:44:14","slug":"%ec%99%9c-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%95%84%eb%8b%8c-%eb%ac%b8%ed%99%94%ea%b0%80-%ec%95%88%ea%b2%bd-%ec%97%85%ea%b3%84%ec%97%90%ec%84%9c-%ea%b0%80%ec%9e%a5-%ea%b0%95%eb%a0%a5%ed%95%9c-%ec%9b%90","status":"publish","type":"post","link":"https:\/\/curatedoptics.com\/ko\/why-culture-not-advertising-is-the-most-powerful-force-in-eyewear\/","title":{"rendered":"\uc65c \uad11\uace0\uac00 \uc544\ub2cc \ubb38\ud654\uac00 \uc548\uacbd \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \uc6d0\ub3d9\ub825\uc778\uac00"},"content":{"rendered":"

\ub7ed\uc154\ub9ac \ud328\uc158 \uc5c5\uacc4\uc5d0\uc11c \uc81c\ud488\uc774 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c \uc544\uc774\ucf58\uc774 \ub418\ub294 \uacbd\uc6b0\ub294 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8 \uc81c\ud488\uc740 \ubb38\ud654\uc758 \uc77c\ubd80\uac00 \ub418\uc5c8\uc744 \ub54c \ube44\ub85c\uc18c \uc758\ubbf8\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucf00\uc774\ud2b8 \ube14\ub780\uccc7\uc774 \ucd5c\uadfc \ub9de\ucda4 \uc81c\uc791\ub41c \uc758\uc0c1\uc744 \uc785\uace0 \ubaa8\uc2b5\uc744 \ub4dc\ub7ec\ub0b8 \uc0ac\ub840\ub9cc\ud07c \uc774\ub97c \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc608\ub294 \uac70\uc758 \uc5c6\ub2e4. MYKITA<\/a> \uc548\uacbd. \uc9c0\ub09c \ud55c \ub2ec \ub3d9\uc548, \uc544\uce74\ub370\ubbf8\uc0c1\uc744 \uc218\uc0c1\ud55c \uc774 \ubc30\uc6b0\ub294 \uce78\uc5d0\uc11c \ub7f0\ub358\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc694 \ud589\uc0ac\uc5d0\uc11c \ubca0\ub97c\ub9b0 \uae30\ubc18 \ube0c\ub79c\ub4dc\uc758 \uc2dc\uadf8\ub2c8\ucc98 \ud504\ub808\uc784\uc73c\ub85c \uc81c\uc791\ub41c \uc5ec\ub7ec \uac00\uc9c0 \ub9de\ucda4 \uc548\uacbd\uc744 \ucc29\uc6a9\ud558\uba70, \ub2e8\uc21c\ud55c \uc720\uba85\uc778 \ud64d\ubcf4\ub77c\uae30\ubcf4\ub2e4\ub294 \uac1c\uc778\uc801\uc778 \uc2a4\ud0c0\uc77c\uc744 \uc9c4\uc815\uc73c\ub85c \ud45c\ud604\ud558\ub294 \ub4ef\ud55c \uad00\uacc4\ub97c \ub354\uc6b1 \uacf5\uace0\ud788 \ud588\ub2e4.<\/p>\n\n\n\n

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\uc810\uc810 \ub354 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\ub294 \uc2dc\uc7a5\uc744 \ud5e4\uccd0\ub098\uac00\ub294 \uc548\uacbd \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c \uc788\uc5b4 \uc5ec\uae30\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uad50\ud6c8\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc989, \uc778\uc9c0\ub3c4\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc \ubb38\ud654\uc801 \uad00\ub828\uc131\uc774 \ub354 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube14\ub79c\uccc7\uc740 \ub3d9\uc2dc\ub300 \ub9ce\uc740 \ub3d9\ub8cc\ub4e4\uacfc\ub294 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \ud328\uc158\uc5d0 \uc811\uadfc\ud574 \uba85\uc131\uc744 \uc313\uc544\uc654\ub2e4. \uadf8\ub140\ub294 \uc720\ud589\uc744 \uc887\uae30\ubcf4\ub2e4\ub294 \uc9c0\uc18d\uc131, \uc7a5\uc778\uc815\uc2e0, \uac1c\uc131\uc744 \uafb8\uc900\ud788 \uc639\ud638\ud574 \uc654\ub2e4. \uadf8\ub140\ub294 \ud328\uc158\uacc4\uc758 \uc77c\ud68c\uc6a9 \ubb38\ud654\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \ube44\ud310\ud574 \uc654\uc73c\uba70, \u201c\uc544\ub984\ub2e4\uc6b4 \uc637\uc740 \ud3c9\uc0dd \uc785\uc744 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\u201d\ub294 \uc720\uba85\ud55c \uc8fc\uc7a5\uc744 \ud3bc\uce58\uae30\ub3c4 \ud588\ub2e4. \uadf8\ub140\uc758 \uc758\uc0c1 \uc120\ud0dd\uc740 \uc774\ub7ec\ud55c \ucca0\ud559\uc744 \ubc18\uc601\ud558\uace0 \uc788\uc73c\uba70, \uacfc\uac70\uc5d0 \uc785\uc5c8\ub358 \uc758\uc0c1\ub4e4\uc774 \ucc98\uc74c \uc120\ubcf4\uc778 \uc9c0 \uc218\ub144\uc774 \uc9c0\ub09c \ud6c4\uc5d0\ub3c4 \ub808\ub4dc\uce74\ud3ab\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \ub2e4\uc2dc \ub4f1\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

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\uc0ac\uc9c4 \uc81c\uacf5: \uac8c\ud2f0 \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n

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\ub3d9\uc2dc\uc5d0 \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \u2018\uc870\uc6a9\ud55c \ub7ed\uc154\ub9ac\u2019, \ubbf8\ub2c8\uba40\ud55c \uc2e4\ub8e8\uc5e3, \uc808\uc81c\ub41c \ub514\uc790\uc778\uc744 \uc810\uc810 \ub354 \uc120\ud638\ud558\ub294 \uc2dc\uc7a5\uc758 \ub69c\ub837\ud55c \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc131\uc801\uc778 \uc0c9\uc0c1 \ud314\ub808\ud2b8\uc5d0\ub9cc \uc758\uc874\ud558\uae30\ubcf4\ub2e4\ub294, \ub300\ub2f4\ud55c \uc624\ub80c\uc9c0\uc0c9\uacfc \uac19\uc740 \uc0dd\ub3d9\uac10 \ub118\uce58\ub294 \uc5ec\ub984 \uc0c9\uc870\uac00 \uae54\ub054\ud558\uace0 \uc138\ub828\ub41c \ubbf8\ud559\uc5d0 \uac1c\uc131\uacfc \ucc28\ubcc4\uc131\uc744 \ub354\ud558\ub294 \uc218\ub2e8\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc138\ub828\ub418\uba74\uc11c\ub3c4 \uc0c1\ucf8c\ud558\uace0 \uc0c9\ub2e4\ub978 \ub290\ub08c\uc744 \uc8fc\ub294 \ub8e9\uc744 \uc5f0\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd5c\uadfc \uacf5\uac1c \ud589\uc0ac\uc5d0\uc11c \ube14\ub780\uccc7\uc740 \ub124\uc628 \ud551\ud06c \uc0c9\uc0c1\uc758 \u2018ARVO\u2019, \ub370\uc774 \ub9b4\ub9ac \uc624\ub80c\uc9c0 \uc0c9\uc0c1\uc758 \u2018STEEN\u2019, \uace8\ub4dc \uc0c9\uc0c1\uc758 \u2018JELVA\u2019 \ub4f1 MYKITA\uc758 \uac00\ubcbc\uc6b4 \uc544\ube44\uc5d0\uc774\ud130 \uc2a4\ud0c0\uc77c \uc548\uacbd\uacfc, \ub9de\ucda4 \ucc29\uc0c9 \ub80c\uc988\uac00 \uc7a5\ucc29\ub41c \uc870\uac01\uc801\uc778 \uc544\uc138\ud14c\uc774\ud2b8 \uc2a4\ud0c0\uc77c\uc758 \u2018AMARE\u2019\uc640 \u2018ATINE\u2019\uc744 \uc990\uaca8 \ucc29\uc6a9\ud588\ub2e4. \uc774 \uc548\uacbd\ud14c\ub4e4\uc740 \ub3c5\ud2b9\ud558\uba74\uc11c\ub3c4 \uc808\uc81c\ub41c \ub9e4\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\ub294\ub370, \uc774\ub294 \uc720\ud589\uc758 \ud750\ub984\ubcf4\ub2e4\ub294 \uac1c\uc131\uc744 \ud45c\ud604\ud558\ub294 \ub514\uc790\uc778\uc744 \uc120\ud638\ud558\ub294 \uc774 \ubc30\uc6b0\uc758 \ucde8\ud5a5\uc744 \ubc18\uc601\ud55c \uac83\uc774\ub2e4.<\/p>\n\n\n\n

\ube0c\ub79c\ub4dc\uc5d0\uac8c \uc788\uc5b4 \uc774\ub7ec\ud55c \ubb38\ud654\uc801 \uc5f0\uad00\uc131\uc740 \uc810\uc810 \ub354 \ud070 \uac00\uce58\ub97c \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc774\uc57c\uae30\uc640 \uac00\uce58, \uadf8\ub9ac\uace0 \uacf5\ub3d9\uccb4\uc5d0 \ub3d9\ucc38\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc720\uba85\uc778\uc774 \uc81c\ud488\uc744 \uc790\uc2e0\uc758 \uc77c\uc0c1 \uc18d\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc5ec\ub0bc \ub54c, \uc774\ub294 \uc804\ud1b5\uc801\uc778 \uad11\uace0\ub85c\ub294 \uc7ac\ud604\ud558\uae30 \uc5b4\ub824\uc6b4 \ud2b9\ubcc4\ud55c \uc2e0\ub8b0\uac10\uc744 \ub9cc\ub4e4\uc5b4 \ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub294 \ud2b9\ud788 \ud328\uc158, \ub514\uc790\uc778, \uac1c\uc778\uc801 \ud45c\ud604\uc774 \uad50\ucc28\ud558\ub294 \uc9c0\uc810\uc5d0 \uc704\uce58\ud55c \uc548\uacbd \uc5c5\uacc4\uc5d0\uc11c \ub354\uc6b1 \uadf8\ub7ec\ud569\ub2c8\ub2e4. \uc548\uacbd\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub9e4\uc77c \ucc29\uc6a9\ud558\ub294 \ubb3c\uac74 \uc911\uc5d0\uc11c\ub3c4 \uac00\uc7a5 \ub208\uc5d0 \ub744\ub294 \uac83 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc548\uacbd\uc740 \ucc29\uc6a9\uc790\uc758 \ucde8\ud5a5, \ucc3d\uc758\uc131, \uadf8\ub9ac\uace0 \uc18c\uc18d\uac10\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubb38\ud654\uc801 \ub178\ucd9c\uc774 \uc0c1\uc5c5\uc801 \ub178\ucd9c\ubcf4\ub2e4 \ub354 \ud070 \uc601\ud5a5\ub825\uc744 \ubbf8\uce58\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc624\ub298\ub0a0 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uc548\uacbd \ube0c\ub79c\ub4dc\ub4e4\uc740 \ubc18\ub4dc\uc2dc \ubbf8\ub514\uc5b4 \ud64d\ubcf4 \uc608\uc0b0\uc774 \uac00\uc7a5 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\ub9cc\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub514\uc790\uc778, \ucc3d\uc758\uc131, \uc9c0\uc18d \uac00\ub2a5\uc131, \uac1c\uc131 \ub4f1 \ub354 \uad11\ubc94\uc704\ud55c \ub17c\uc758 \uc18d\uc5d0\uc11c \uc790\uc2e0\ub9cc\uc758 \uc785\uc9c0\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ucd95\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucf00\uc774\ud2b8 \ube14\ub780\uccc7\uacfc MYKITA\uc758 \uc9c0\uc18d\uc801\uc778 \ud611\ub825 \uad00\uacc4\ub294 \ubb38\ud654\uac00 \uc65c \uc5ec\uc804\ud788 \uc774 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \uc790\uc0b0 \uc911 \ud558\ub098\ub85c \ub0a8\uc544 \uc788\ub294\uc9c0 \uc5ec\uc2e4\ud788 \ubcf4\uc5ec\uc900\ub2e4. \ucf58\ud150\uce20\uc640 \uad11\uace0\uac00 \ub118\uccd0\ub098\ub294 \uc774 \uc2dc\ub300\uc5d0, \uc9c4\uc815\ud55c \ubb38\ud654\uc801 \uad00\ub828\uc131\uc740 \uad81\uadf9\uc758 \uc0ac\uce58\uac00 \ub418\uc5c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"\ub7ed\uc154\ub9ac \ud328\uc158 \uc5c5\uacc4\uc5d0\uc11c \uc81c\ud488\uc774 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c \uc544\uc774\ucf58\uc774 \ub418\ub294 \uacbd\uc6b0\ub294 \uac70\uc758 \uc5c6\ub2e4. \uc81c\ud488\uc774 \ubb38\ud654 \uc18d\uc5d0 \uc2a4\uba70\ub4e4 \ub54c \ube44\ub85c\uc18c \uadf8 \uc874\uc7ac\uac10\uc774 \ub4dc\ub7ec\ub09c\ub2e4.\u2026","protected":false},"author":1,"featured_media":5947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[139],"tags":[32,76],"class_list":["post-5927","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture","tag-luxury","tag-mykita","cs-entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/curatedoptics.com\/wp-content\/uploads\/2026\/06\/mykita-tobi.jpg","_links":{"self":[{"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/posts\/5927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/comments?post=5927"}],"version-history":[{"count":4,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/posts\/5927\/revisions"}],"predecessor-version":[{"id":5954,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/posts\/5927\/revisions\/5954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/media\/5947"}],"wp:attachment":[{"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/media?parent=5927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/categories?post=5927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curatedoptics.com\/ko\/wp-json\/wp\/v2\/tags?post=5927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}