{"id":1583,"date":"2025-08-05T01:37:11","date_gmt":"2025-08-05T01:37:11","guid":{"rendered":"https:\/\/curatedoptics.com\/?p=1583"},"modified":"2026-03-02T17:12:18","modified_gmt":"2026-03-02T17:12:18","slug":"oonconventional-apre-a-milano-una-nuova-lente-sulla-cultura-dellocchiale","status":"publish","type":"post","link":"https:\/\/curatedoptics.com\/it\/oonconventional-opens-in-milan-a-new-lens-on-eyewear-culture\/","title":{"rendered":"OONconventional apre a Milano: Un nuovo sguardo sulla cultura dell'occhiale\u00a0"},"content":{"rendered":"<p>In un mercato del lusso saturo di ripetizioni, OONconventional sbarca a Milano come un audace gesto di differenza. Situata in Corso Matteotti 1\/a, la concept boutique non si limita a vendere occhiali, ma li ridisegna completamente, offrendo un'esperienza spaziale e sensoriale in cui design, cura e filosofia si intersecano.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-1024x1022.jpg\" alt=\"\" class=\"wp-image-1585\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-1024x1022.jpg 1024w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-300x300.jpg 300w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-150x150.jpg 150w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-768x767.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-400x399.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-800x799.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore-832x830.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oonstore.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con il motto \u201cl'ordinario non \u00e8 mai stato l'obiettivo\u201d, OONconventional va oltre la tradizionale vendita al dettaglio di ottica e diventa una piattaforma per la visione creativa. L'interno del negozio \u00e8 un viaggio scolpito: minimale ma coinvolgente, elegante ma rigoroso. Con ogni dettaglio architettonico calibrato per elevare l'esperienza ASTROVENTURE, lo spazio funge da dialogo vivente tra marchio e spettatore, luce e forma, chiarezza e percezione.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-819x1024.jpg\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Ma OONconventional \u00e8 pi\u00f9 di un palcoscenico per i prodotti. \u00c8 una dichiarazione su come vediamo: attraverso gli oggetti, attraverso il design, attraverso noi stessi. Qui l'occhiale non \u00e8 un accessorio, ma uno strumento di identit\u00e0. Il nome stesso della boutique \u00e8 un segnale di ribellione contro le aspettative: invita coloro che considerano lo stile come un linguaggio di distinzione, non di conformit\u00e0.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-819x1024.jpg\" alt=\"\" class=\"wp-image-1588\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-16-4.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"In un mercato del lusso saturo di ripetizioni, OONconventional sbarca a Milano come un audace gesto di differenza. Posizionato...","protected":false},"author":1,"featured_media":1592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"disabled","csco_page_header_type":"split","csco_page_load_nextpost":"disabled","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[25,42,43,23],"class_list":{"0":"post-1583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-visionary-boutique","8":"tag-experience","9":"tag-italy","10":"tag-milan","11":"tag-store","12":"cs-entry"},"jetpack_featured_media_url":"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/oon.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":2,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"predecessor-version":[{"id":1590,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/posts\/1583\/revisions\/1590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/media\/1592"}],"wp:attachment":[{"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curatedoptics.com\/it\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}