{"id":1535,"date":"2025-08-05T00:30:19","date_gmt":"2025-08-05T00:30:19","guid":{"rendered":"https:\/\/curatedoptics.com\/?p=1535"},"modified":"2026-03-02T17:12:35","modified_gmt":"2026-03-02T17:12:35","slug":"viewraum-inaugura-en-seul-su-nuevo-buque-insignia-una-reimaginacion-espacial-de-la-cultura-optica","status":"publish","type":"post","link":"https:\/\/curatedoptics.com\/es\/viewraum-opens-new-flagship-in-seoul-a-spatial-reimagining-of-optical-culture\/","title":{"rendered":"VIEWRAUM inaugura su nueva sede en Se\u00fal: Una reimaginaci\u00f3n espacial de la cultura \u00f3ptica"},"content":{"rendered":"<p>En una ciudad caracterizada por las transiciones r\u00e1pidas y la densidad visual, VIEWRAUM surge como un contrapunto tranquilo e intencionado. Con la apertura de su nueva tienda insignia en Se\u00fal, el concepto de tienda de gafas reafirma su filosof\u00eda fundacional: trascender el comercio minorista transaccional y convertir las gafas en un ritual inmersivo y de dise\u00f1o.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-819x1024.jpg\" alt=\"\" class=\"wp-image-1541\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-N.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Enraizado en el lema de la marca - \u201cAbove Your Sight\u201d-, el nuevo espacio no es s\u00f3lo una tienda, sino una interpretaci\u00f3n sensorial y espacial de lo que puede significar la visi\u00f3n. Cada detalle estructural se ha concebido a trav\u00e9s de la semi\u00f3tica de las propias gafas. Desde \u201cHome\u201d, el punto de entrada, hasta \u201cTray\u201d, el lugar de descanso del producto, cada elemento hace referencia a la funci\u00f3n, la forma y las met\u00e1foras del objeto \u00f3ptico.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-819x1024.jpg\" alt=\"\" class=\"wp-image-1537\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_483632051_18303750568226463_8719072199187164590_n.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>La pieza central de la tienda, una c\u00e1mara de cristal opaco situada en lo m\u00e1s profundo de la planta, resume la filosof\u00eda de dise\u00f1o de VIEWRAUM. Detr\u00e1s de este velo esmerilado, se montan las monturas, se montan las lentes y la vista borrosa renace a la claridad. Es, literalmente, la encarnaci\u00f3n arquitect\u00f3nica de la funci\u00f3n esencial de las gafas: hacer que lo invisible se vea.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-819x1024.jpg\" alt=\"\" class=\"wp-image-1542\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-L.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Pero m\u00e1s all\u00e1 de la estructura, la innovaci\u00f3n de VIEWRAUM reside en su ambiente. Dise\u00f1ado para que el visitante se entretenga m\u00e1s que para que vaya deprisa, el espacio se parece m\u00e1s a una galer\u00eda que a una tienda. Invita al visitante a pasear, a detenerse, a comprometerse. En esta atm\u00f3sfera de tranquila sofisticaci\u00f3n, las gafas son algo m\u00e1s que un producto: se convierten en un s\u00edmbolo de identidad, intenci\u00f3n y transformaci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-819x1024.jpg\" alt=\"\" class=\"wp-image-1544\" srcset=\"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-819x1024.jpg 819w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-240x300.jpg 240w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-768x960.jpg 768w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-400x500.jpg 400w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-800x1000.jpg 800w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F-832x1040.jpg 832w, https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-12-F.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>En un sector en el que los espacios comerciales a menudo se desvanecen en la utilidad, VIEWRAUM ofrece algo poco com\u00fan: una narrativa espacial que habla directamente del alma de las gafas. No se trata solo de una nueva ubicaci\u00f3n, sino de una nueva perspectiva de lo que puede llegar a ser la experiencia \u00f3ptica.<\/p>","protected":false},"excerpt":{"rendered":"En una ciudad definida por las transiciones r\u00e1pidas y la densidad visual, VIEWRAUM surge como un contrapunto tranquilo e intencionado. Con...","protected":false},"author":1,"featured_media":1538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"disabled","csco_page_header_type":"standard","csco_page_load_nextpost":"disabled","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[25,37,38,23],"class_list":{"0":"post-1535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-visionary-boutique","8":"tag-experience","9":"tag-korea","10":"tag-seoul","11":"tag-store","12":"cs-entry"},"jetpack_featured_media_url":"https:\/\/curatedoptics.com\/wp-content\/uploads\/2025\/08\/Post-Viewraum.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":3,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/posts\/1535\/revisions\/1545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curatedoptics.com\/es\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}