Elevating Eyewear Care into a Ritual: An Introduction to Alpagota

At the intersection of optics and beauty, Alpagota redefines what it means to care for your eyewear. Born in Antwerp under the vision of Gaëtan Gaye, the brand transforms the quotidian act of lens cleaning into a multisensory ritual—where sensoriality meets sustainability and efficacy is elevated by exquisite form

A New Paradigm for Eyewear Care

Launched in 2022, Alpagota quickly distinguished itself with its flagship products: Vision, a protective aromatic lens cleaner packaged in jewel-toned, refillable glass bottles; and Carré, a cleaning cloth cut from Silktech™—a patented ultra-fine Japanese fabric optimized for high absorbency and sartorial softness

What truly sets Alpagota apart is its formulaic innovation: Vision features anti-static and anti-stain agents that prolong lens clarity, while Carré uses capillary absorption to lift microscopic impurities without abrasion — each cloth is meticulously hand-cut and sewn, complementing the cleaner in color and aesthetic harmony.

Scent Meets Function

Alpagota elevates cleaning into a pleasure. Its aromatic formulations are exquisitely scented — options include Eucalyptus & Patchouli, Sandalwood & Matcha, and Green Mandarin & Cedarwood — all chosen to invoke a calm, sensorial moment akin to a beauty ritual, not a chore.

Alpagota isn’t just selling eyewear care—it’s delivering an emotional, ritualistic experience that honors the detail-oriented wearer. In seamlessly merging fragrance, tactile softness, refined form, and conscientious design, Alpagota positions eyewear care not at the back of the closet, but at the heart of daily elegance.

In Summary

• Origin: Antwerp-based, founded by Gaëtan Gaye — former luxury executive and founder with design sensibility  
• Products: Vision cleaners in refillable bottles and hand-crafted Silktech™ cloths (Carré)
• Intent: A sensorial, sustainable ritual replacing single-use disposables
• Product Aesthetic: Sophisticated fragrance, mid-century inspired refillable packaging, harmonious color pairing with cloths
• Distribution: Accelerating international rollout via select retailers and trade fairs